Zee Entertainment Enterprises has partnered with Zeasn to make its digital entertainment platform available on millions of Zeasn devices across Asia, the Middle East and Africa.
Available across 190+ countries globally, the ZEE5 digital platform offers programming in English, Tamil, Hindi, Malayalam, Telugu, Kannada, Marathi, Bengali, Oriya, Bhojpuri, Gujarati and Punjabi. ZEE5 comes with 1 million hours of on-demand content. It also has live TV offering with 60+ channels.
The deal extends access to more than 2.5 million Zeasn connected device users.
“Asia, Middle East and Africa are among the fastest growing markets in the world for online entertainment content and are key markets for us, given the huge South Asian diaspora, and the universal love for Bollywood content even among the locals there,” said Archana Anand, chief business officer at ZEE5. “By enabling over 2.5 million Zeasn users to access our unparalleled content library, this partnership further underscores our commitment to bring the best of language entertainment to viewers across devices of their choice.”
Jason He, CEO at Zeasn, added: “Bollywood content has a large number of fans around the world and it is a very important part of the world's cultural treasure. The strategy partnership will enable the consumers to enjoy wonderful Bollywood content efficiently on their smart TV devices, that will greatly help enrich the content of family digital entertainment system.”