VIVA’s way forward will be with a stronger focus on digital transformation and innovation while continuously adapting to the changing customer needs, according to its Chief Executive Officer.
The changing times and landscape have called for a shift in focus at VIVA, with the company’s goals now firmly planted on introducing innovative digital solutions in addition to technological investments to help enhance lives of their customers, he pointed out. The telecommunication company has recently released several services in the digital realm, and will continue to do so vigorously, said VIVA CEO Ulaiyan Al Wetaid.
He was speaking to reporters during a media roundtable session at STC’s stall at GITEX held in Dubai yesterday. According to him, VIVA’s latest steps will support Bahrain’s Economic vision 2030 by playing an active role to provide the needed technical support and market visibility to strengthen Bahrain’s position on the map as a regional hub for digital transformation. Digitisation Mr. Al Wetaid said that VIVA is committed to digital transformation and will work continuously to bolster its digital offerings. “VIVA places innovation and digital transformation at the heart of everything they do and has taken great steps towards this by launching innovative products and services that allow to better serve customers.
“VIVA has worked continuously to bolster its digital operations, and its strong subscriber base is the foundation of its continued growth and success. “Customers have been the key drivers for VIVA to pursue technological innovations and deliver product portfolios that are relevant and responsive to their needs. “And keeping up with technological changes, adhering to evolving customers’ requirements and introducing digital services that are powerful and simple solutions designed to enrich the customers’ lives and create a truly integrated digital experience is at the core of VIVA’s offering.
“The typical services telecom operators offer its customers, are no longer enough, which is why VIVA expanded its offering beyond the telecom pure-play services such as voice and data, to offering services around the handset; device financing, trade-in, handset insurance, and lifetime handset proposition. “As a major consumer-facing organization, customer engagement and the delivery of the best possible service has always been a primary focus for us.
“VIVA has been consistently market leaders when it comes to introducing new, innovative and an increasing number of contact channels such as website and mobile application based live chat, WhatsApp, social media and email. “The increase in the number of channels available for customers has seen a major increase in digital interactions, reaching a monthly peak in 2018 of 200,000, compared to just 13,000 voice calls.