AMC Networks International Southern Europe and Atresmedia Internacional have partnered to launch a bouquet offering the widest range of Spanish-language TV channels in Europe.
AMCNISE will offer its thematic channels Canal Cocina (cooking), Canal Decasa (lifestyle), Sol Música (Spanish music) and Somos (classic Spanish cinema); while Atresmedia will supply the bouquet with Atrescine (contemporary Spanish cinema), Atreseries (series) and Antena 3 Internacional (news and entertainment). The package will be marketed through the main European pay-TV operators.
Manuel Balsera, SVP Sales, Marketing and Digital of AMCNISE said, “Through this partnership we look to provide operators across Europe with an exclusive and diverse range of Spanish TV content. This exceptional, new channel bouquet meets the growing demand for Spanish-language content in other European countries, where there are currently more than 23 million Spanish speakers”.
Javier Nuche, General Manager of Atresmedia Internacional, commented, “After having experienced a fourfold increase in the number of subscribers to Atresmedia Internacional’s channels in Latin America and the United States, the next step is to expand in Europe, a region with high potential. This alliance strengthens our competitive position within Europe due to AMC Networks International Southern Europe’s trade capacity, while offering audiences a first-rate Spanish TV channel bouquet.”
The channels available through the bouquet are Canal Cocina, specialised in Spanish cuisine, an essential part of Spain’s identity; Canal Decasa, with original productions covering home décor, health and beauty; Sol Música, Spain’s only 100% Spanish music channel; Somos and Atrescine, with Spanish films; Atreseries, with Atresmedia’s original series; and Antena 3 Internacional, a Spanish news and entertainment channel.
Source: https://www.broadbandtvnews.com/2018/10/08/amc-and-atresmedia-launch-spanish-channel-bouquet/