SVOD service Iflix is set to launch a 24-hour news service in all 28 of its markets from early next month.
The service will be available with aggregated news streams, clips, and linear feeds from international, regional and local news sources. Partners include CNN, Al Jazeera, Deutsche Welle (DW), CGTN, and CCTV 4, and others.
Commenting on the initiative, iflix Co-founder and CEO, Mark Britt said: “Technology has dramatically reshaped the news and media industries over the past decade. Audiences today, particularly the rapidly growing youth segments want immediate access to the stories and events that are shaping the world around them. Through iflix NEWS, we are working with many of world’s most trusted and reputable news sources, to deliver timely, comprehensive stories and current affairs to customers with an exceptional user experience, completely on their own terms.”
“We have invested significantly in the creation and development of our new 24-hour News Hub including editorial and curation teams and infrastructure, working in close partnership with international, regional and local content providers. The launch of iflix News is a significant step forward in our commitment to provide customers with the broadest and most compelling selection of content available, which now includes live, linear and clipped news formats in multiple local languages, furthering iflix’s ambitions to becoming a truly ubiquitous service,” added Britt
Iflix News is due to launch on September 3 and will be available in Malaysia, Indonesia, the Philippines, Thailand, Brunei, Sri Lanka, Pakistan, Myanmar, Vietnam, the Maldives, Kuwait, Bahrain, Saudi Arabia, Jordan, Iraq, Lebanon, Egypt, Sudan, Cambodia, Nigeria, Kenya, Ghana, Nepal, Bangladesh, Zimbabwe, Morocco, Tanzania and Uganda.
iFlix News also features direct access to local linear channels, including CNN in the Philippines, Bernama News Channel, and KiniTV in Malaysia, Berita Satu and Kompas TV in Indonesia, Thairath TV and Spring News in Thailand and Mizzima TV in Myanmar.
Source: http://broadcastprome.com/news/svod-platform-iflix-is-launching-a-24-hour-live-news-channel/