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ProSiebenSat.1 expands HbbTV services

German media group ProSiebenSat.1 has realigned the HbbTV portals of its free-to-air TV channels Sat.1, ProSieben, kabel eins, sixx, ProSieben Maxx, Sat.1 Gold and kabel eins Doku.

The focus is now on the catch-up TV service where complete TV programmes and accompanying content can be accessed, the interactive news stream and theme channels that bundle catch-up TV content into playlists focusing on various topics such as food and fashion, cars and adventure, comedy and documentaries. TV viewers can also take part in interactive activities like quiz shows or voting.

The currently running TV programme remains visible when using HbbTV services. Access is via the Red Button on the remote control of smart TV sets compatible with the HbbTV standard and connected to the internet.

According to ProSiebenSat.1, its HbbTV portals are accessed by 2.7 to 3 million viewers every month. Around 12 million viewers are technically able to use the offers.



Source: https://www.broadbandtvnews.com/2018/08/20/prosiebensat-1-expands-hbbtv-services/

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