Amazon plots the launch of free TV channels: Online giant's new threat to ITV, Sky and Channel Four, and BT
Amazon is plotting a fresh attack on traditional broadcasters with the launch of free channels on its Prime Video service.
In a move that could put it in direct competition with commercial broadcasters ITV, Sky and Channel Four, it would offer programmes at no cost, potentially funding them through adverts.
Its plan emerged in a job advert for a new London-based 'head of free to air TV and advertising'.
Currently Amazon offers a TV service through its website, which is available to its Prime members who pay £79 a year to access thousands of shows and films.
Amazon is said to be considering launching a free TV channel funding programmes through adverts shown during shows
Through Prime, customers can access other channels as add-ons, such as HBO, Discovery and Eurosport, as well as more niche offerings such as Horse & Country Play.
There is also a small number of free channels, such as ITV Hub, supported by adverts. Amazon says it now wants to expand the number on offer, possibly by striking agreements with broadcasters across Europe.