Mahindra Comviva has announced its deal with Sacom Mediaworks, a content aggregator in Middle East and Africa.
This tie-up with Sacom Mediaworks will provide Mooditt Digital Store, Comviva’s digital marketplace for content, with a range of digital Video-on-Demand content – short and long format.
“Mahindra Comviva’s expertise in end-to-end content management combined with Sacom’s catalogue of Arab, Asian and Hollywood video content will lead to new growth opportunities in the region,” said Atul Madan, senior vice president, Digital Lifestyle Solutions at Mahindra Comviva.
Sacom Mediaworks’ content portfolio includes over 10,000 hours of video content spanning genres like feature films, television series, short films, live entertainment events, celebrity chat shows, and health & Fitness shows.
Sacom has distributed over 30,000 hours of content to 40+ platforms in 5 continents and 15 languages. Sacom also owns and manages online platforms that have an aggregated annual traffic of over 100 million page views globally.
Comviva’s Mooditt Digital Store digital marketplace brings content providers, application providers and distribution channels on a single platform and leverages multiple channels of content distribution like web, mobile applications, WAP, DTH, Radio, TV, IPTV, Text, and IVR.
Dinesh Gupta, director at Sacom Mediaworks said the company aims to grow the reach and monetization potential of its content together and offer its entertainment IPs & VOD content in Hollywood, Arabic & Bollywood genres for Middle East, Africa, Russia, CIS countries & Asia Pacific.
Dinesh Gupta said Mooddit Digital Store addresses the problems of reach and discoverability of content and deserves a more robust content library to implement at scale.