SOUQ.com today announced that the number of items sold during White Friday 2017 more than doubled compared to last year - making it the biggest shopping event in SOUQ history. White Friday 2017 offered an unprecedented one million deals during the event. Customers enjoyed the four-day online shopping event and over 70 per cent of customers shopped through mobile devices across the region.
Products from over 16,000 international fashion, beauty, electronics, grocery and otherbrands were on offer during SOUQ White Friday 2017 from the 22nd to 25th November across the GCC and Egypt. Almost half of payments during the event were through made through e-payment methods instead of cash, the highest SOUQ has seen in the region to date. This surge is a testament to customers’ rising confidence in online shopping and online payments.
Commenting on the record-breaking numbers, Ronaldo Mouchawar, Co-Founder and CEO, SOUQ.com, said: “We’d like to thank our customers who shopped with us on White Friday - we welcomed seven times more new customers during this shopping event compared to an average day. Our teams and thousands of sellers worked hard to make White Friday a great event for our customers – with over a million deals in total. It is exciting to see that so many customers used our convenient online payment options and our mobile App. Our teams will keep working to delight our customers by adding more products and selection, improving delivery times and offering first-rate customer service.”
SOUQ.com is constantly innovating on behalf of its customers to offer a seamless online shopping experience. SOUQ had invested heavily in local operations in the UAE, KSA and Egypt by expanding its fulfillment center (FC) facilities, upgrading technology, increasing local resources and adding pickup points ahead of White Friday to prepare for the high volume of orders. Hundreds of full-time and temporary FC associates were added ahead of the event to provide an impeccable shopping experience to customers.