mAdme, a leading digital marketing hub for operators that delivers the highest customer engagement rates through real-time, on-device contextual notifications, today announced that Omantel, the Sultanate's first and premier integrated telecommunications service provider, has chosen mAdme's ImpactConversion(TM) Platform to further lead the telecommunications industry in customer experience and innovation.
Engaging with millions of customers daily, Omantel has a proven track record of their unparalleled dedication to quality services and customer care that has allowed them to remain the number one telecommunications service provider for households and businesses in Oman. mAdme's ImpactConversion(TM) Platform will unlock an entirely new dimension of customer engagement for Omantel to increase relevant touch-points with customers to further enhance service and gather real-time, actionable feedback.
mAdme's ImpactConversion(TM) Platform is a mobile engagement platform that offers businesses the opportunity to engage with their customers through timely, relevant content delivered on-device using contextual triggers. Live deployment of relevant content has shown to improve customer engagement rates by up to 4 times compared to conventional triggers. Omantel, supporting local industry and innovation, has signed up via Sheikh Abdullah Al Rawahy's Innovative Modern Services (IMS) to roll out mAdme's Platform, Products and Solutions to:
Offer more personalized deals, services, and products based on customer activity Gather more immediate feedback directly from customers for future improvements on service, quality, and care
"We are pleased to be working with mAdme's platform," commented Talal Said Al Mamari, CEO of Omantel. "Customer satisfaction is one of our top areas of focus and we are always looking for innovative ways to communicate and interact with our customers to better understand their experiences of the services we provide and their expectations. Through mAdme's platform, we will be able to enhance the engagement process with our customers at the right moment with exactly the right content. Whether by leaving feedback or receiving personalized offers, real-time touch-points will provide a good support to our customer engagement strategy."
Aside from the technological advancements the mAdme platform allows, the partnership between Omantel and mAdme is facilitated by Sheikh Abdullah Al Rawahy's local IMS vehicle