According to its Primera Encuesta 2017, Usuarios de Servicios de Telecomunicaciones survey, Mexican pay-TV subscribers are increasingly paying for an OTT service, mostly as a complement to a premium TV service.
Such adoption is particularly strong among Millennials, 20% of whom are already subscribing to an OTT platform, along with 14% of X-Generations. Service penetration is even larger for the socioeconomic groups with the highest purchasing power, among which 33% of Millennials are paying for a Netflix-like platform.
Despite an increase in OTT, the survey, which covers every telecom service in Mexico, stresses that millennials are not leaving pay-TV. Satellite is still the dominant distribution option across all age groups, although cable has a slightly dominant position among families with the highest purchasing power.
The survey also revealed that Millennials are watching more pay-TV than any other age group, as over 20% of them spend more than five hours per day consuming video content on a pay-TV platform.
The latest figures published by The Competitive Intelligence Unit reveal that Mexico is LATAM’s largest OTT market and has seen substantial growth over the last year, reaching almost 7.5 million subscribers to video-on-demand (VOD) services.