FINCA, one of the fastest growing micro finance banks in Pakistan, has selected Analytics (Private) Limited (APL) as a strategic partner to power its journey towards becoming a data-driven organization. This partnership will be enabled by IBM’s analytic platform which consists of market leading business intelligence and data manipulation tools.
FINCA takes pride in being an early adopter of technology in Pakistan, and this initiative will enable them in leveraging data to understand customer needs, enhance customer experience, and scale their rapidly growing digital financial services platform “SimSim”,which has recently launched.
APL will be working closely with FINCA to build a centralized source of trusted and verified information across the various lines of business at the bank. APL will also provide insights towards business improvement opportunities by building state-of-the-art artificial intelligence models. This will allow FINCA to better understand and predict customer behavior, and pro-actively take benefit from previously uncovered market opportunities.