According to the Encuesta Nacional de Consumo de Contenidos Audiovisuales, free-to-air (FTA) remains the main source of video content for Mexicans, regardless of having a pay-TV or video-on-demand (VOD) subscription. 74% of the population regularly watches FTA, mostly for news programmes, soap operas and films.
Over-the-top (OTT) and online video platforms are growing as an entertainment alternative in Mexico, and are already used by 26% of the population, although is not clear how many users are actually paying for these services.
However, another report issued in January, highlighted that a third of connected Mexicans (only half of Mexico’s homes have access to broadband) are actually subscribing to a VOD service.
According to the IFT, YouTube is the leading online video platform, used by 90% of people watching content through the Internet, followed by Netflix (22%), Facebook and Claro video (7%).
Seven in ten online video users prefer to stream content on their smartphones, while 36% use their computers, 18% tablets and 16% connected and smart TVs. However, 87% usually watch online and OTT video at home, while 8% views video on-the-go.
Regarding genres, music videos are consumed by 45% of online Mexicans, 39% watch movies and 35% series.
And while over 80% of people watch FTA and pay-TV with other people, nearly 40% watch online and OTT video alone.