As a member of AOMedia, Hulu joins other streaming media industry leaders in pursuit of a common goal – to accelerate development and facilitate friction-free adoption of new media technologies that benefit the streaming media industry and our viewers,” said Tian Lim, CTO, Hulu.
The Alliance’s first video compression standard AOMedia Video codec, AV1, has been developed to deliver improved compression efficiency for ultra high definition (UHD) over the current HEVC/H.265 and VP9 video compression standards. In addition it offers the industry an open source, royalty-free, interoperable video format.
“We are proud to be working together with our industry peers and partners to deliver better quality video more efficiently to more customers,” added Tian Lim.
Hulu’s announcement comes just a day after the UK advanced video verification developer Argon Design also joined the Internet industry alliance.
Source: https://www.rapidtvnews.com/2017063047820/hulu-joins-alliance-for-open-media.html#axzz4lXKjezSq