Arabian Radio Network (ARN), the largest commercial radio broadcaster in the UAE and ‘Unlockd’, the leading ad and content mobile funded platform along with Etisalat, the leading telecom operator in the MENA region; today announced a joint partnership to launch the first innovative mobile application that gives subscribers an opportunity to earn up to AED 15 every month by opting to view targeted ads, curated content or offers.
Subscribers simply sign up and download the free app, and after unlocking their smartphones view targeted ads, content or offers during the month. The app can be downloaded on Android devices to start earning free credit for pre-paid users or reduce their monthly phone bills for post-paid users.
This innovative system ensures that advertisers receive coveted first access to consumers at their most engaged digital moment. Advertising is delivered based on users’ interests and geo-location, to ensure maximum relevancy for users. Users can then simply dismiss the ad or, click through for more information.
Khaled ElKhouly, Etisalat’s Chief Consumer Officer said: “Etisalat is excited to offer our subscribers an opportunity to earn credit and make savings via this innovative application. This partnership also gives customers the flexibility of choice to view targeted content and at the same time reduce their phone spend every month. This is yet another endeavor from us to provide enhanced value to our customers for being with Etisalat."
ARN General Manager Mahmoud al Rasheed said: “We wanted to partner with the UAE’s biggest telecoms provider to offer this service to the widest group of users who are operating an Android phone. It is part of ARN’s digital growth and a key milestone in the serving of advertising”.
The technology behind the service is developed by enterprise mobile platform, Unlockd, which has also debuted the Unlockd Connect product over the last 12 months in three major markets including the USA with Sprint subsidiary Boost Mobile, UK with Tesco Mobile and the Caribbean with the region’s largest carrier, Digicel.
Matt Berriman, CEO and co-founder of Unlockd commented: “We are excited to be partnering with UAE’s leading mobile operator to bring Unlockd to the UAE and the region. Forward thinking mobile operators like Etisalat are enabling their customers to be rewarded for viewing relevant ads, content and offers when they unlock their smart phone. “Unlock & Earn” App will provide an innovative way for customers to save on their phone bill each month.”
Greg Worthington, COO Arabian Radio Network commented, “This is part of ARN's effort to diversify our business and build an audience of digital consumers where a personally curated, programmatic experience builds loyalty one consumer at a time”.
Customer can download the app from Google Play, simply by searching for “Unlock & Earn”.
Source: Etisalat Press Release