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Mobilize launches first scalable mobile messaging solution

Mobilize, developer of a messaging platform for large groups, today announced the launch of its mobile application, now available for download at the app store. Existing mobile messaging solutions like Slack, Google Groups, and Yammer were created for conversations between friends, families and small teams, when required to scale to facilitate conversations between thousands of people they quickly fall short. Built to enable seamless communications from tens to tens of thousands of contacts, the Mobilize App brings scale, structure, and organization to mobile messaging for an increasingly mobile-first society.

Existing messaging technologies were never designed to support communication with large groups. These problems become even more urgent when attempted from a mobile device where managing a group and communicating with even hundreds becomes impossible,” said Sharon Savariego, CEO and co-founder, Mobilize. “Mobilize is the ultimate messaging solution to rally groups through multi-channel communication that works at scale. Our new app allows users to send both group and targeted messages and follow-ups, stay organized with topic-based threads, and manage multi-channel communications through our easy to use dashboard. The app is our latest step in solving for large-scale communications.”

From marketplaces and their sellers to on-demand platforms and their workforces, to tech companies and their developers, to the world’s many volunteer-based organizations and nonprofits, the new Mobilize App will help group and network partner engagement and communication.

Mobilize: Scalable Messaging for Large Groups to Take Action and Achieve Results

Mobilize was created to provide a new generation of scalable messaging technologies that empowers large groups and communities to take action and achieve results. The Mobilize App makes it easy for organizations to effectively communicate with partners and communities to drive actionable results wherever they are.

Mobilize App: Features and Benefits

To take messaging technology to the next level Mobilize created the Mobilize App in close partnership with MetaLab, an app design firm behind Slack, and its customers. It includes:

Member Management and Organization: Stores all member and contact data in one smart network directory with synced and customizable profiles that can be organized into subgroups and cohorts for more targeted communications. The app also includes the ability to publish an external registration form that makes it easy to sign up new members.

Multi-Channel Communications Center for Effective Communication: Enables organizations to message their entire network or send targeted messages via regular message, SMS, email campaigns and easily see who replied. Custom call to action button is also included to enable organizations to move beyond a stream of unrelated posts and organize communication among large groups by topic.

Frictionless Participation: With no log-in or download required, it’s easy for members to join the network and participate. Most are up and running within minutes.

Events and Polls to Drive Action: Mobilize posts events directly to invitees’ calendars and can RSVP from their email, calendar, or on Mobilize. Organizations can increase engagement and measure sentiment with quick polls which members can reply to on the fly.

Group-level Analytics and Network Dashboard to Measure Success: Track member growth, post activity, engagement rates, most engaged groups and most active members. Empowers leaders to conduct targeted smart follow ups and follow up actions.



Source: https://www.martechadvisor.com/news/personalization-chat/mobilize-announces-first-scalable-mobile-messaging-solution/

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