Mobile apps accounted for 44% of retailers’ online traffic and more than $220 billion in revenue last year, according to the App Annie 2016 Retrospective. In order to succeed in such a competitive space, though, brands must commit to delivering personalized customer experiences. And for any hoping to attract a global audience, localization will have to be a top priority.
For marketers and developers alike, however, this has never been a pleasant task. Since every change made typically requires app store approval, adding a new language or fixing a broken translation could turn into a weeks-long process. As a result, app localization stakeholders are often faced with a choice between delaying scheduled code releases or risking delivery of poor-quality content. And in today’s agile climate, neither scenario feels like an acceptable outcome.
Smartling offers an end-to-end solution for mobile app localization that proactively addresses these issues.
Automatic Context Creation equips translators with a detailed visual perspective to ensure more translations are published correctly the first time. In-App Review allows quality assurance teams to resolve any lingering errors that live inside the app. And finally, Over-the-Air Updates deliver new content to end users instantly, freeing developers from frustrating app store approval cycles.
With Smartling’s technology, retailers can now confidently share their brand story with global audiences, across any device and in any language.