Verizon Digital Media Services today announced that it will soon launch the Verizon Media Xperience Studio, a first of its kind, cloud-based content intelligence system (CIS). The new CIS will automate and simplify the online video production and distribution pipeline for broadcasters, OTT providers and online video distributors, all while offering timely and accurate performance, revenue and cost insights that are essential to building a profitable OTT business.
"Development of the Verizon Media Xperience Studio began after extensive conversations with leading TV Everywhere and OTT providers, who are often lacking the data to determine if a piece of content they produced or licensed is making money," said Ralf Jacob, president for Verizon Digital Media Services. "This lack of visibility is often a symptom of multiple supply chain providers being loosely stitched together, where data is difficult to standardize and aggregate. Ultimately, complex systems and poor insights result in additional costs, delays in launching new content offerings and content being mismatched with viewer preferences. The Verizon Media Xperience Studio was built to overcome all of these challenges. Now, launching and operating a successful OTT service will never be this simple and straightforward."
Uniting the capabilities of a content management system, a digital asset management system, a playout workflow system and an app builder into one single cloud-based system, the Verizon Media Xperience Studio will be a content intelligence experience that orchestrates and streamlines the movement of metadata and digital media assets through production, approval, distribution, monetization and consumption by viewers on connected devices. By acting as the single source of truth throughout the process, the CIS will allow content owners to gain greater operational efficiency and to glean deeper insights into performance, revenue and costs.
Managing all of these processes, the Verizon Media Xperience Studio will be able to easily standardize and aggregate the accurate data needed by OTT providers and online video services to determine if and how their owned and licensed content makes money. With fast access to reliable insights, these companies can be confident they have optimized the end-to-end pipeline, and can be agile in offering content and services that are well-aligned with viewer demand.
The Verizon Media Xperience Studio will comprise seven key functions:
MX: Orchestration - To plan content workflows and monitor progress
MX: Apps - To build, publish and maintain customized OTT applications
MX: Subscriptions - To manage users, entitlements and payment for SVOD, TVOD or hybrid models
MX: Programming - To create and curate virtual linear channels, program schedules and policies for content playout, availability and restrictions
MX: Syndication - To publish and monetize content across owned and third-party OTT services with integrated player and advertising services
MX: Personalization - To combine user preferences and rich metadata for tailored content recommendations
MX: Vision - To track and monitor insights, analytics and intelligence
Because the Verizon Media Xperience Studio will be modular and API-driven, users may choose to integrate existing systems or work with additional third-party vendors who provide similar functionality. The CIS will also be fully integrated with existing services available on the Verizon Digital Media Services platform, including the Uplynk Video Streaming service, the Edgecast Content Delivery Network and the Volicon Media Intelligence service.
The Verizon Media Xperience Studio will be demoed at the 2017 NAB Show (Booth SU3605), April 24 - 27, 2017, in Las Vegas.
To learn more about the Verizon Media Xperience Studio or to schedule a meeting with a Verizon Digital Media Services representative at the NAB Show, please visit www.verizondigitalmedia.com/nab-2017.
About Verizon Digital Media Services
Verizon Digital Media Services offers an industry-leading, end-to-end digital media platform to prepare, deliver, display and monetize online content. The platform is built on the world's largest, most connected network, and has over 100 points of presence on five continents, ensuring high-quality viewing of digital content on any device, anytime, anywhere. The company provides the foundational components in websites, apps and OTT video services for many of the world's largest publishers, media companies and enterprises. Learn more about how Verizon Digital Media Services continues to change the way the world watches at www.verizondigitalmedia.com.