China’s booming mobile app market continues to expand with rising smart device penetration and mobilisation of more traditional businesses, according to a leading industry observer.
“China’s app economy is accelerating in growth, putting it within striking distance of Japan and the United States,” Bertrand Schmitt, CEO and co-founder of App Annie, told Xinhua.
Research from App Annie, an app market data provider, showed that China surpassed the United States in iOS App Store downloads in 2015 and claimed the top spot for iOS App Store revenue.
Chinese companies took eleven spots in the global top 52 publishers list, with Tencent and NetEase ranking first and third respectively for iOS and Google Play overall revenue, according to the latest report from the company.
China was home to about 700 million mobile internet users by the end of last year, posting double-digit growth for three consecutive years, according to a report released by the China Internet Network Information Center (CNNIC).
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“Though smart phone penetration growth might slow down in the future, the market volume is continuously expanding and people tend to spend more for app services,” said Schmitt.
“Gaming apps are the biggest market winners in terms of revenue, followed by social networking and entertainment apps, including those offering video streaming and photo editing services,” he added.
Schmitt said that apps were transforming many sectors, especially in the retail and banking sectors, evidenced by China’s booming mobile e-commerce and mobile payment industries.
Source: https://tribune.com.pk/story/1354470/chinas-mobile-app-market-expands/