Sri Lanka’s leading investment banking firm and the preferred partner in financial markets, Capital Alliance (CAL), has created history by becoming the only broker to register an account digitally with the Colombo Stock Exchange (CSE) for the first time in Sri Lanka. The new digital technology enables digital sign on to all CAL’s financial services, the only one of its kind in the country. Commenting on this path-breaking facility, CAL Group Managing Director/CEO Ajith Fernando said, “By enabling digital signatures for our services online, we have effectively created a new gateway for our clients to trade online with minimal hassle. This facility offers unparalleled ease-of-use and flexibility to our clients to conduct their transactions online, at their convenience and in a secure manner from anywhere, anytime. This technology empowers customers to open an account by placing digital signatures while being anywhere in the world, thus doing away with paperwork. This innovation is yet another testimony of CAL’s commitment to deliver excellence in execution, world-class research and product innovation.” The entire digital signature process has been formulated in compliance with the provisions of the Electronic Transactions Act No. 19 of 2006. In rolling this out, CAL has partnered with eMudhra Ltd, which is a leading certifying authority in Asia and is a pioneer in e-signatures, digital identity and authentication solutions with marquee clients in banking, financial services and insurance (BFSI) and various other sectors. The system comprises of both automatic and manual verifications to ensure the authenticity of customers. There are some foolproof automatic validation measures that are inbuilt in the system in order to safeguard client’s interest and data security. Last year CAL also launched a unique mobile application for trading ‘CAL Online’, which provides access to real-time information on equity and debt markets and the ability to trade real-time in a seamless manner from mobiles or tablets. Available for both IOS and android platforms on App Store and Google Play, users do not have to hold an account with CAL Online to use the app and gain access to market data on shares, bonds and CAL’s unit trusts. However, CAL account holders are provided with premium features such as the ability to trade on-the-go, CAL investment recommendations in real-time and the ability to manage individual portfolios.