Mobilink and Warid are gearing up to merge their operations into a single brand, having received permission from the Islamabad High Court to merge the two businesses in December 2016, ProPakistani writes. According to the news outlet, the enlarged company is expected to use the ‘Jazz’ brand previously used by Mobilink for its pre-paid offerings. Consequently, the Warid and Mobilink names will be phased out, whilst former Warid customers will be transferred to Jazz.
As previously reported by TeleGeography’s CommsUpdate, VimpelCom and Abu Dhabi Group, the respective parents of Mobilink and Warid, agreed to combine their businesses in November 2015, and a share swap – which saw Mobilink acquire 100% of the shares in Warid, whilst Abu Dhabi Group shareholders acquired a 15% stake in Mobilink – was completed in July last year.