The Etisalat Group is actively working to strengthen the Etisalat Enterprise division, which aims to reaffirm its position as a pre-eminent telecommunications service provider in the UAE and beyond.
The business-to-business (B2B) wing handles smaller entities, SMEs, large business accounts and government departments, with innovation at the core of its operations. Armed with teams for products and services, in addition to dedicated sales teams, the Enterprise Division is currently working on several new experiences that expand into cloud services, security, Internet of Things (IoT), as well as machine-to-machine (M2M) options, among other booming sectors.
To date, Etisalat stands as a complete Information and Communication Technology (ICT) solutions provider and trusted outsourced partner. This is complemented by the Enterprise Division, which has helped the company emerge as a major player in the ICT space, and is expected to make significant contributions in terms of revenues in the near future.
Etisalat is keen to provide solutions to customers in a profitable and competitive manner; a strategy geared to transform its product portfolio through project management and professional services.
Its position at the forefront of telecom technology in the region gives Etisalat a unique advantage to meet customers' present and future needs. Aside from core services such as fixed line mobility, it also offers a slew of services and products that comprise the digital division. The company invests considerable energy to offer an agile platform that customers can use for cloud and other systems.
The telecom giant devises solutions to create secure environments, an interactive platform that allows easy access to digital channels (to send texts and enable payments, for instance), encourage the use of smart devices, and analyse relevant data. The endeavour is to create matchless M2M and IoT experiences for its clientele.
As a first in the region, Etisalat recently conducted 5G live demos with super speeds of 5Gbps. With international standardisation of this technology nearing completion by 2017, commercial networks will be implemented in the year 2020. Similarly, Etisalat's M2M technology will allow intelligent machines to communicate with each other via IP-based networks to automate the collection of essential data faster and accurately without human intervention. M2M SIMs would provide connectivity to a wide variety of solutions for businesses and communities alike.
Etisalat's continued spotlight on IoT is transforming the government's vision of Smart Dubai and other projects into reality. The Roads and Transport Authority (RTA) has already connected most traffic lights in the emirate to a central command centre. By using cameras and sensors, the timings of these lights can be controlled to guide the flow of traffic in real time, thereby easing congestion to a great degree. By 2020, smart meters will replace energy meters.
As robotics, augmented reality and automated retail gain wider traction in the UAE, Etisalat is taking the lead in implementing these technologies. Last year, the company launched the country's first 'Smart Mall', an integrated technology eCommerce service that provides shoppers with an engaging shopping experience. The first Smart Mall was unveiled at Mall of the Emirates metro station that gives customers a chance to browse through products ad make purchases through a 3D-enabled format. Aside from instant purchases with Etisalat's novel payment solution, the Mobile Cashier, customers can also choose to have items delivered to their doorsteps.
Source: http://menafn.com/1095155986/UAE--Service-provider-of-choice