Industry Updates

'SAMENA Daily' - News

La Nación targets Argentina’s mobile audience with VOD

La Nación’s pay-TV network LN+ is to launch a mobile platform portfolio with live and video-on-demand (VOD) content.

The Argentinean newspaper, which started its audiovisual adventure with an online video newsfeed last April, is now increasing efforts to build a competitive multiscreen TV alternative.

LN+, which launched as a linear pay-TV channel through DirecTV and Cablevisión two months ago, has premiered an Android and iOS app for tablets and smartphones. The mobile platform delivers access to a live streamed feed and VOD content to watch on-the-go.

In addition, LN+ will keep airing live through its Web-based platform and its YouTube channel.



Source: http://www.rapidtvnews.com/2016121645463/la-nacion-targets-argentina-s-mobile-audience-with-vod.html#axzz4So3cIebQ

ATTENTION