AerServ is partnering with Mediaocean to provide local broadcast buyers a mobile device audience extension that reaches millions of mobile smartphone and tablet users.
AerServ is the first in-app supplyside platform (SSP) to support the offering, providing campaigns with premium video inventory, high viewability inventory and visibility. Current viewability for in-app videos running on AerServ showcase that more than 98% of video impressions are being seen by target audiences with a 100% share-of-voice, it said. Additionally, AerServ's extremely high video completion rate of over 80% is greater than most industry average benchmarks.
"Prime time viewership has naturally declined due to programme content being available on multiple screens," said Dan Mauch, EVP of AerServ.“Traditional TV, by itself, is no longer attracting huge volumes of viewers across a specific broadcast. Mobile apps have increased to the point that they now have the same reach, if not more, as mainstream TV.”
"AerServ's ability to deliver guaranteed, verified audiences who actually view through the creative is unprecedented," said Cordie De Pascale, VP of partnerships of Mediaocean. “Enabling buyer and seller automation in the Mediaocean local buying systems gives spot buyers easy access to AerServ's millions of engaged consumers.