App based taxi-hailing service Careem introduced women drivers in Pakistan on Wednesday, a rare initiative in the country where women account for only 22 percent of the workforce.
Careem has a larger market share than rival Uber in most of the 32 cities in the Middle East, North Africa and Pakistan region in which it operates.
Now it has a new idea for Pakistan: taxis driven by women, who will pick up both male and female customers.
The start-up operates in the Pakistani cities of Lahore, Islamabad and Karachi.