Zain Bahrain has launched a new direct carrier billing service that enables customers to pay for their Google Play Store purchases using their mobile phone balances rather than through credit cards. The service is an easy, secure method for purchasing apps, games, and digital content. It is available for both prepaid and postpaid customers who own Android devices.
Upon completing payment set-up, customers can charge their app and content purchases directly to their mobile accounts. Zain has already launched the service in Kuwait and Saudi Arabia.