Change.org has announced a partnership with cloud-based video creation platform Wochit to produce socially-optimised video.
The deal is part of Change.org’s strategy to increase social impact by leveraging online video’s ability to drive higher engagement and build stronger emotional connections with the platform’s 150 million users around the world.
Following an initial, three-week pilot programme during which Change.org used Wochit to create and publish videos across social platforms in the UK, Germany and Italy, the company selected Wochit for wider rollout. To date, Change.org has expanded Wochit implementation to Spain, France, Indonesia and the US, with more locations to follow.
“We’ve been searching for a tool we can use to deliver high-quality, highly shareable video content at pace and scale,” said John Coventry, global head of communications for Change.org. “With Wochit’s tools and content library, we’re able to quickly, easily and effectively tell persuasive stories through video and amplify their impact through social channels. We’re just getting started, but early tests are highly promising and the future for our video content looks incredibly bright.”
Source: http://www.rapidtvnews.com/2016081744001/change-org-partners-with-wochit-on-social-video.html