Etisalat Nigeria and YuuZoo Singapore have launched an e-commerce platform, SME Arena, to facilitate the growth of Small and Medium Enterprises (SMEs) in Nigeria. It allows SMEs to converge, network, collaborate, showcase their products and interact with customers and business partners in the digital segment, thereby enhancing efficiency, productivity and profit optimisation.
The partnership gives YuuZoo prime access to the booming e-Commerce and social networking market in Nigeria, with a specific focus on the huge SME market. YuuZoo’s business strategy is to provide complete turnkey platforms that offer e-Commerce, social networking and entertainment to partners with large customer bases. YuuZoo gains access to Etisalat’s 24 million Nigerian subscribers, and the Nigerian population is 182 million.
The Nigerian e-Commerce and social networking market had about 82.19 mobile subscriptions per 100 people in 2015. The total number of mobile subscriptions in Nigeria is put at 150.83 million and the country had the highest mobile internet traffic against total web traffic ratio in the world, at 82 percent in the first quarter.
SME merchants can choose to open a store and sell their products in the online marketplace with support for delivery, and list their businesses on the portal for free through the directory. This feature helps SMEs expand their client base and gain increased awareness for their businesses.