Millicom has announced a strategic partnership to bring Netflix app preloads to Android smartphones from TigoSmart.
The deal will also provide for promotions to TigoStar and TigoSmart customers in Latin America.
Tigo and TigoUNE customers will be able to find the Netflix app preloaded on their Android smartphones and discover a diverse selection of movies and TV shows on Netflix, including global hits such as Orange is the New Black, Dragons: Race to the Edge, Narcos and House of Cards. Qualifying Tigo customers will receive a prepaid Netflix subscription with the purchase of select TigoSmart mobile and TigoStar residential plans.
"Customers are choosing Tigo for seamless on-demand services anywhere,” said Victor Unda, chief commercial officer at Millicom. “This unique Netflix promotion is available only to TigoStar and TigoSmart subscribers. Customers will be able to enjoy a huge choice of viewing via our stable, high-speed network."
Millicom, through Tigo and TigoUNE, serves more than 2.5 million homes connected in Latin America and more than 32 million mobile customers across 7 countries: Bolivia, Colombia, Costa Rica, El Salvador, Guatemala, Honduras and Paraguay.
Paul Perryman, director of business development at Netflix, said: "By partnering with Millicom we're making it even easier for many TV fans and movie lovers in Latin America to enjoy Netflix at home and on the go."
The news comes as Esteban Iriarte has been promoted to chief operating officer of Millicom, in charge of all the telco’s Latin American operations.