Ericsson has announced the signing of a four-year managed services contract with Oman Telecommunications Company (Omantel), the country’s incumbent fixed and mobile operator. Under the deal, the Swedish vendor will operate and maintain Omantel’s network as the sole managed services supplier. The operator has also selected Ericsson to provide its real-time customer value management (CVM) service, enabling it to deliver targeted, personalised campaigns with advanced capabilities focused on enriching customer experiences and driving cognitive marketing, thereby assisting Omantel in improving revenues, reducing churn and enhancing campaign effectiveness.
‘With the deployment of Ericsson’s customer value management services, together with a long-term managed services partnership, Omantel will be able to enhance network and services capabilities while grasping the new opportunities created by the Networked Society with innovative services that will enhance the customer experience,’ commented Jean-Claude Geha, Vice President and Head of Managed Services at Ericsson. Omantel’s CEO Talal Al Mamari noted that the firm’s collaboration with Ericsson signals its ‘accelerated approach toward network investment, enhancement and upgrades across the Sultanate, both for retail consumers and corporate clients’.