Live and on-demand online video broadcasting, distribution and monetisation firm NeuLion has added an over-the-top (OTT) analytics dashboard to its core Digital Platform.
The dashboard is designed to allow operators to monitor in real time every viewer's quality of experience and for the content rights holder, business metrics showing instant feedback on the health and growth of their OTT and TV everywhere (TVE) services. The company believes that in a continually changing and fragmented digital landscape, the new OTT Dashboard will give its partners a single view of their digital service that seamlessly combines both quality of service and quality of experience for their viewers but now also includes real time subscriber business metrics.
NeuLion also claims that its OTT Dashboard ensures the best quality video is delivered to all viewers while driving revenue. With continual data collection at the subscriber and device level, it delivers real-time metrics to analyse every single viewer through live and VOD content QOS/QOE monitoring that is updated every 30 seconds with views broken down by device, bitrates or location.
OTT Dashboard's global heat maps offer real time analytics on specific streaming content by device plus, as viewers renew or sign up for the digital services, details of the viewer’s attributes light up on the OTT Dashboard. It also has integration with Nielsen data to create one view of broadcast and OTT analytics together.
The new OTT Dashboard also enables customers to make business decisions based on real-time critical data analytics and global intelligence to enhance content offerings, attract new customers and retain existing customers all the while, says NeuLion, driving more revenue for their OTT service.
“NeuLion gives us the ability to visualise what is taking place for our Univision Now service across platforms in a single view,” said Scott Levine, senior vice president, product and technology at NeuLion customer Univision Communications. “With these real-time insights, we can improve our audience's quality of service, lowering churn while making the experience better for our users.”
“The NeuLion Digital Platform and its OTT Dashboard provides all the data and more that we need to deliver the highest quality service to our viewers.” added Michael Calderon, vice-president, programming and digital media at The Big Ten Network. “We have been able to take all of the data and make real-time decisions that help reduce customer churn, drive subscriptions through customer acquisitions, retention and satisfaction, while optimising our marketing efforts based on the results of the OTT Dashboard.”