Among the 65% of global respondents in a Nielsen survey who watch any type of video-on-demand (VOD) programming, 43% watch at least once a day.
Nielsen said that whether its long- and short-form content, consumers are taking to the convenience and personalised benefits offered by on-demand programme viewing and that VOD is fast becoming a part of daily viewing habits for many around the world, regardless of age.
And it’s not just the youngest respondents viewing on-demand programming. While a higher percentage of generation Z (aged 15-20) and millennial (aged 21–34) respondents report watching on-demand content daily or more often (49% and 48%, respectively) than their older counterparts, more than one-fifth (21%) of silent generation respondents (aged 65+) and one-quarter (26%) of baby boomers (aged 50-64) say they watch at least once a day. Generation X respondents (aged 35-49) fall in the middle, both age-wise and in self-reported on-demand viewing, with 38% saying they view daily.
Movies dominate the type of VOD content watched across all regions and generations. 80% of global respondents who watch on-demand content say they view movies, followed by on-demand TV programs (50%). When it comes to popular program genres, comedies (38%) and original series (32%) rank the highest globally, followed by sports and documentaries (31% each). 22% of global respondents say they watch short-form video content (videos of 15 minutes or less in length).
The information dovetails with other Nielsen research, which found that nearly two-thirds of global respondents (65%) in a Nielsen online survey in 61 countries say they watch some form of VOD programming.
Source: http://www.rapidtvnews.com/2016032342214/vod-becomes-a-daily-viewing-habit.html#axzz43mhFuJOu