Adorama has hit a milestone with more than 400,000 subscribers to its AdoramaTV YouTube channel.
Featuring the latest photography tips, new product reviews, gear guides, tutorials, lighting how-tos and more, AdoramaTV is aimed at visual creators wanting to have a better experience with their camera.
“AdoramaTV is the pre-eminent source for videos related to photography and video,” said Alana Casner, managing editor, AdoramaTV. “Of course we have new product releases and gear reviews, but what sets AdoramaTV apart is how we connect with our viewers and create engaging creative content. We have over a dozen hosts that share their experiences, knowledge and tips to over one million viewers a month.”
In addition to featuring informative and educational content on AdoramaTV, the YouTube channel is also home to its AdoramaOriginal series, Through the Lens, as well as hosted original content which includes Breathe Your Passion with Vanessa Joy, Two Minute Tips with David Bergman, and Exploring Photography with Mark Wallace.
“We believe having real professionals tell their stories and share their craft is why our audience is engaged with our videos and why they gain confidence and desire to explore their own creative directions with photography and video,” said Casner.