Two of the world’s largest online video firms, AOL Platforms and Dailymotion, have expanded their working relationship to offer global, multiscreen, in-stream inventory.
Dailymotion boasts 3.5 billion video views per month, and the new partnership allows its advertisers to purchase inventory directly through ONE by AOL, claimed to be the first cross-screen programmatic advertising platform optimising campaigns from online to TV.
Dailymotion Exchange (DMX), the company’s global and premium video marketplace, has worked on an OpenRTB integration with ONE by AOL, enabling demand-side partners to access DMX’s premium online video inventory across desktop, mobile, tablet, game console, and connected TVs. Buyers can either bid on the open auction or create private marketplace deals when buying in real time on DMX. The new integration with ONE by AOL also provides granular and accurate targeting capabilities delivered through contextual, socio-demographic and behavioural insight enabled by DMX’s first party data.
“Providing demand-side partners with expanded advertising opportunities and solutions is a current priority for [us],” explained Dailymotion chief revenue officer Damien Pigasse. “This is reflected in the expanded agreement with AOL Platforms ... This new phase in the partnership ... aims to foster programmatic growth and, above all, fulfil advertisers’ growing need for premium video inventory at scale.”