The business strategic partnership deal between Vodafone of the United Kingdom and Globacom, which was signed in Lagos recently, will improve access to telecoms services for Globabacom subscribers, the two telecoms companies have said.
Based on the partnership between the two telecoms giants, Glo subscribers will begin to enjoy improved access to affordable telecoms services, as the deal is expected to usher in a new phase of innovation-leadership and unrivalled quality of service.
At the official unveiling of the mutually beneficial agreement to the public, which was attended by senior officials of the British High Commission, top government officials, Globacom’s brand ambassadors, high net worth customers, captains of industry, top officials of the two companies, and other categories of guests, Globacom assured its customers of a more robust bouquet of products and services.
Globacom and Vodafone will work together under the Partner Market Agreement (PMA), which covers Nigeria and Benin Republic, to significantly enhance the experience of individual and corporate customers in terms of access to more robust bouquet of telecom products and services as well as improved service quality levels.
Globacom’s Group Executive Director, Mrs. Bella Disu, while speaking on the partnership, said: "The partnership is something that both telecoms companies have been yearning for. Globacom is known to be a leader of innovations and we really have the hunger to increase our subscriber experience to the highest level possible. Vodafone has the scale; it has the experience and we both have the same customer-obsession to make that experience even better for our customers. We are very excited.”
The company’s Head, Corporate Sales, Mr. Kamaldeen Shonibare in his welcome address, explained that the partnership would reinforce Globacom’s commitment to improving access to affordable telecommunications services for all categories of Nigerian subscribers.
“We care about our customers, and we spare no resources to bring to them world-class telecommunications services. This partnership will give corporate and individual subscribers on the Globacom network in Nigeria and the Republic of Benin, an edge, particularly in voice and data services. The partnership is in line with Globacom’s tradition of partnering global leaders to avail consumers of the best telecommunications services,” Shonibare said.
He listed the objectives of the partnership to include strategically enhancing customer experience to boost engagement, loyalty and recognition of the brand, internal alignment of the entire organisation, expansion of reach and improvement of costs in order to deliver better value to customers. Shonibare said the partnership would consolidate Globacom’s position as an innovation leader in the African telecom market.
Speaking on behalf of Vodafone, Regional Director, Partner Markets, Vik Patel, said Globacom remained a company that is as customer obsessed and innovation-hungry like Vodafone.
He explained that the partnership would guarantee enhanced roaming benefits for Globacom’s consumer and multinational corporate customers, adding that Vodafone will gain from Globacom’s expertise and deep understanding of African markets.
The British High Commissioner, Mr. Thomas Arkwright said "the Globacom-Vodafone relationship is in continuation of decades of partnership between Nigeria and United Kingdom, which has manifested in over two million people of Nigerian descent living in the UK, 18,000 Nigerian students studying there and five Nigerians serving as members of Parliament."
The Zonal Coordinator, Nigerian Communications Commission (NCC), Okechukwu Aninweke, was delighted that the bond would significantly improve quality of service and give customers better experience on the Globacom network.
Globacom’s Senior Manager, International Business, Mr. Femi Oduntan, said: "Globacom’s partnership with Vodafone will add value to customer’s experience in many ways such as Machine to Machine (M2M) solutions, Application Services, Cloud Services and Mobile Money services, among a host of other products and services.