StarTV is to launch a direct-to-home (DTH) pay-TV service in Mexico empowered by Eutelsat Americas.
Stargroup's new platform will start later this month in the Mexican state of Zacatecas and other parts of the country, replacing the TVZac platform. To support its expansion into DTH, StarTV has signed a multi-year agreement with Eutelsat Americas for capacity on the Eutelsat 117° West A and Eutelsat 117° West B satellites.
“Thanks to the telecommunications reform carried out by the Mexican Government and the drive of the IFT to promote competition, there is an opportunity to provide an alternative satellite TV service,” explained Julio Di-Bella, CEO of Stargroup. “Eutelsat has been a key ally and has the coverage and capacity that we need to guarantee the best service to our customers both today and in the future.”
“The development of DTH services in the Americas is a strategic objective for Eutelsat. We are delighted to win the trust of StarTV as a new player in Mexico and to leverage our prime video neighbourhood to broaden the pay-TV offer in Mexico and beyond,” added Patricio Northland, CEO of Eutelsat Americas.
The new platform will kick off with a 50-channel offering, and will gradually increase its portfolio with both Mexican and international networks.