Over-the-top (OTT) video provider Yupp TV is now offering Viacom18's Hindi entertainment channels Colors and Rishtey to its online viewers in the Middle East.
"The launch of Colors and Rishtey on YuppTV is another strong step in providing premium content to the Middle East viewers. Our partnership with YuppTV gives us an infinitely wider reach with the app being available on multiple Internet-supported devices in this region, thereby enabling the viewers to watch their favourite programmes at their own convenience," said Sachin Gokhale, vice president - business head, Middle East & Africa, at IndiaCast – Viacom18's distributor.
US-based Yupp TV delivers live TV, catch-up TV and films over-the-top (OTT) in a range of South Asian languages – including Hindi, Tamil, Telugu, Malayalam, Kannada, Marathi, Bengali, Punjabi, Oriya, Gujarati, Sinhalese, Urdu and Bangla – to any Internet-connected device.
Uday Reddy, CEO, YuppTV added: "Keeping up with the high demand for Indian content in Middle East, we are pleased to bring popular channels, Colors and Rishtey to television and internet consumers in this region. With the addition of these leading channels to our repertoire, we continue the trend of growth and expansion. This launch, we trust, will be the source of much pleasure to viewers and subscribers in the Middle East region."