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In celebration of Kuwait’s designation as the Capital of Culture and Media for 2025, Ooredoo Kuwait has unveiled its largest-ever marketing campaign to promote one of the most anticipated theatrical productions of the year: Zargoon and the Magic Lamp. The play is set to take the stage at the GCC Joint Program production Institution theater during the Eid Al-Fitr holiday.
Blending heritage with modernity, this extraordinary production marks the return of some of Kuwait’s most celebrated stars after years away from the stage. It promises audiences an unforgettable theatrical experience that fuses fantasy, creativity, and cutting-edge artistic and technical standards.
Unprecedented Marketing Campaign to Support the Play
As part of its commitment to fostering culture, art, and local creativity, Ooredoo Kuwait has launched an unprecedented promotional campaign targeting all segments of society through innovative and interactive activities, including:
- Gerga’an Promotional Tour: In collaboration with DOH, the renowned donut brand, and the Cari app, the Ooredoo team toured various locations across Kuwait with a Gerga’an truck, delivering promotional performances inspired by the play. This initiative aimed to spread joy and introduce audiences to the theatrical spectacle.
- Exclusive Ramadan Ghabqa: A special gathering brought together the play’s stars, media figures, and audiences in a unique Ramadan ambiance, enhancing direct engagement with the production.
- Extensive Advertising Campaign: The campaign spans creative ads on social media, Ooredoo’s digital billboards, and traditional media platforms to ensure the play reaches the widest possible audience.
- Influencer and Artist Collaborations: Strategic partnerships with social media influencers and artists help amplify the play’s reach and attract a diverse audience of all ages.
Reviving Family Theater and Celebrating Cultural Identity
Aligned with Kuwait’s cultural celebrations, Ooredoo Kuwait reaffirms its unwavering commitment to the arts and family theater as vital elements of the nation’s cultural identity. Theater is more than just entertainment—it serves as a powerful artistic platform that bridges generations, preserving and passing down values and stories that shape societal consciousness.
In this spirit, Zargoon and the Magic Lamp is more than just a play; it is a testament to Ooredoo’s dedication to fostering cultural creativity and supporting meaningful artistic productions. Featuring state-of-the-art visual and sound technology, the show redefines family theater, elevating it to new heights of spectacle and ingenuity.
The Return of Iconic Stars in a Remarkable Theatrical Experience
This play marks a significant artistic event with the return of several esteemed Kuwaiti theater legends who have made a lasting impact on the industry, including:
- Renowned director Najaf Jamal: Returning to the stage after much anticipation to direct this grand production with a fresh and creative vision.
- Veteran actress Haifa Adel: A timeless star of both theater and television, playing a unique role that blends nostalgia with contemporary artistry.
- Actor Mohammed Al-Rashid: Returning after more than 30 years to reprise his role as Zargoon in a reimagined interpretation that connects the past with the present.
- A stellar supporting cast: Featuring Abdullah Bahman, Lulwa Al-Mulla, Ahmed Al-Najjar, and Mohammed Al-Kazemi, along with rising stars like Maryam Shoaib, injecting new energy into the production.
A Family-Driven Creative Vision
Directed and written by the esteemed Najaf Jamal, Zargoon and the Magic Lamp is a heartfelt masterpiece from the Jamal family. The director-writer, Najaf Jamal, is joined by his sons, who also play key roles in the production. Mohammed Jamal serves as the executive producer, while Ahmed Jamal, who has collaborated with global entertainment giants such as Disney and Marvel, takes on the role of creative director.
Speaking about the play, Najaf Jamal expressed his pride in reviving this classic with a modern twist, promising an unforgettable experience:
"We are reintroducing this play with a contemporary touch that seamlessly blends a well-crafted storyline with advanced technologies. Audiences can expect a breathtaking spectacle that resonates with Kuwaitis of all ages."
Meanwhile, executive producer Mohammed Jamal reflected on his deep emotional connection to the play, which he grew up with:
"Being behind the scenes today, working alongside my father to bring this story to life, is an incredible honor. We are combining legendary storytelling with cutting-edge visual effects to create a theater experience like never before."
Ahmed Jamal emphasized how his expertise in animation and creative production will enhance the show:
"We are delivering a world-class production with a distinctly Kuwaiti touch. The audience will be amazed by the unprecedented level of visual and theatrical creativity."
A Legendary Cast Bringing Magic to Life
For the first time in her career, Haifa Adel will portray Dhat Al-Quroun (The Horned One), a role she describes as an exhilarating challenge:
"I am thrilled to return to the stage and collaborate once again with Najaf Jamal in this enchanting Play. Zargoon and the Magic Lamp is more than a play—it’s a mesmerizing fusion of mythology and stunning visual effects, featuring a star-studded cast. I can’t wait to surprise audiences with my portrayal of Dhat Al-Quroun!"
Meanwhile, after three decades away, Mohammed Al-Rashid reprises his iconic role as Zargoon:
"This play holds a special place in my heart. I still have the original Zargoon costume from our first run in 1995. This is not just a revival—it’s a reimagined story with a fresh perspective that will captivate audiences. Don’t miss it!"
Actor Abdullah Bahman, who plays Kamash, expressed his excitement about joining the cast:
"I’ve always dreamed of working with Najaf Jamal, and now that dream has come true in an extraordinary production. Sharing the stage with Mohammed Al-Rashid is an absolute honor. This play will set new standards for Kuwaiti theater!"
A New Generation of Stars
Ahmed Al-Najjar (Aladdin) and Maryam Shoaib (Jalnar) shared their enthusiasm for the production:
"This play isn’t just a performance—it’s a groundbreaking theatrical experience that blends dialogue, music, and cutting-edge visual effects. We are honored to be part of a project that redefines Kuwaiti theater."
Similarly, Mohammed Al-Kadhimi, who plays Kalfout, expressed his delight at being involved:
"I attended the original play in 1995 as a five-year-old child, and now, nearly three decades later, I get to be part of its legacy. This is truly a full-circle moment, and I hope this play remains a point of pride for years to come."
Ooredoo Kuwait’s Commitment to the Arts
Zainab Al-Shammari, Head of PR & Marketing - Innovative projects at Ooredoo Kuwait, emphasized the company’s dedication to supporting this artistic endeavor:
"At Ooredoo, we are committed to empowering Kuwait’s creative talents. Our dedicated marketing and media team has worked tirelessly to promote this production, reinforcing our belief that the arts are a vital pillar of our cultural heritage. As Kuwait celebrates its year as the Capital of Culture, we reaffirm our commitment to fostering the performing arts and family theater as fundamental elements of our national identity."
With an innovative storyline, a legendary cast, and world-class production values, Zargoon and the Magic Lamp is set to captivate audiences and redefine the Kuwaiti theater experience. Don’t miss this magical spectacle during Eid Al-Fitr!
Source: Ooredoo Kuwait Press Release