ORA Technologies, a Morocco-based superapp, has successfully raised $1.9 million in a pre-Series A funding round led by local investment firms Witamax and Azur Innovation Management. This investment brings the company’s total funding to $4.4 million since its inception in 2023, showcasing increasing confidence in its mission to expand digital and financial services throughout Morocco.
The funding highlights growing support from domestic investors for tech startups in Morocco. With the backing of Witamax and Azur Innovation Fund, ORA Technologies is poised to accelerate the growth of its financial services platform, ORA Cash, and its e-commerce and service marketplace, KooulMaroc.
Founded by Omar Alami in 2023, ORA Technologies offers a comprehensive mobile application that consolidates multiple services into one platform. The app enables users to conduct peer-to-peer (P2P) transactions, access an e-commerce marketplace, enjoy on-demand services, communicate via chat, engage in social networking, and use a digital wallet, making essential digital tools easily accessible.
ORA Cash, the company’s mobile wallet solution, facilitates instant money transfers, digital payments via QR codes, and seamless financial transactions, all through a user-friendly interface. The platform is available in five languages, including Darija, Morocco’s local dialect, ensuring broader accessibility for users across the country.
With the new capital, ORA Technologies plans to expand the reach of KooulMaroc and further develop ORA Cash. The company’s growth strategy aligns with Morocco’s national efforts to promote digital payments and transition to a cashless economy. Since its launch, the company has seen strong traction, with over 300,000 downloads, reflecting a clear demand for integrated financial and digital services.
This funding round marks an important step in ORA Technologies’ mission to strengthen its role in Morocco’s digital transformation. By combining e-commerce, fintech, and on-demand services, the company is reshaping how Moroccans engage with digital platforms. With the continued support from Witamax and Azur Innovation Fund, ORA Technologies is focused on expanding its services, enhancing financial access, and setting new benchmarks for fair employment in the gig economy.