Tencent Cloud, the cloud business of Chinese technology giant Tencent, has made its debut at MWC25 with the introduction of the Tencent Cloud Super App as a Service (TCSAS) solution.
TCSAS is a cutting-edge technology solution designed to build deep, meaningful and perpetual connections with users, as businesses race to build richer digital ecosystems, through super-app strategies.
Leveraging more than a decade of experience in building and supporting the WeChat/Weixin digital ecosystem, which now serves 1.3 billion monthly active users via modular mini apps and games, TCSAS redefines digital connectivity, empowering enterprises with proven capabilities and tools, as well as accumulated consumer internet expertise, to build, scale and operate their own super apps.
Through TCSAS, businesses can instantly onboard hundreds and thousands of mini apps, enabling plug-and-play functionality for seamless integration on a single platform. The platform also serves as a dynamic marketplace with a diverse selection of mini games, content apps, e-commerce solutions, productivity tools, and industry-specific templates to help businesses expand their digital ecosystem.
The platform's advanced instant messaging, live streaming, and interactive content capabilities further enhance user experiences, driving over 10x longer engagement and as much as 5x higher retention.
Operator Orange Middle East & Africa (OMEA) has adopted TCSAS to build an open digital super app ecosystem, called Max It. Max It will integrate a diverse array of mini apps offering services spanning utilities, lifestyle services, e-commerce and entertainment.
This innovation enhances user engagement and experience by offering businesses a versatile platform to connect with consumers through seamless, everyday digital experiences. Max It is expected to reach and serve 45 million users by this year, enriching experiences for businesses to connect with consumers.
TCSAS adoption spans telecom, banking, gaming and government sectors. Leading organisations like Indonesian telecommunications provider Telkomsel, one of Southeast Asia's largest public banks, Bank Rakyat Indonesia (BRI), and Middle Eastern game developer PlaysOut have already integrated the platform to drive innovation and operational excellence.