Trevi, a newly launched e-payment and loyalty app, is set to reshape Egypt’s digital financial landscape by offering seamless, secure transactions, and rewarding experiences. With a focus on financial inclusion, Trevi aligns with the government’s vision and provides digital payment solutions tailored to the needs of today’s consumers.
Partnering with Paymob, Trevi supports payments via debit and credit cards, ValU, QR codes, and plans to introduce NFC integration soon. The app offers instant cashback, rewards with no cap, exclusive lifestyle perks, and personalized financial insights. A standout feature is the Family Wallet, which allows users to manage household spending more efficiently.
Antony Sobhy, CEO of Trevi, highlighted the app’s mission to combine secure transactions with innovative loyalty programs, making financial management easier and more rewarding for users. With the Egyptian fintech and digital payments market expected to reach $157.86 billion by 2029, Trevi is entering at a pivotal time, targeting 11.4 million potential users over the next five years. The app also plans to expand regionally, targeting markets such as Jordan, Saudi Arabia, UAE, Lebanon, Morocco, Libya, and Iraq.
Trevi’s partnerships with a diverse range of merchants—including dining, jewelry, fashion, electronics, and grocery retailers—allow users to enjoy exclusive access to events and concierge services. The app also provides booking perks for flights and travel services. Upcoming features include Trevi Spaces for shared expenses, Save Now Pay Later (SNPL) to combat inflation, and Lending & Leasing services for mortgages, car loans, education, and weddings, positioning Trevi as a key player in the regional fintech ecosystem.