Ericsson has unveiled a new organisational structure for its operations in the Middle East and Africa (MEA) region that came effective on 1 January 2025, according to a press release.
As part of the company's larger regional transformation, Saudi Arabia’s market will be served under a newly established Customer Unit (CU) led by Håkan Cervell, Vice President and Head of CU Saudi Arabia.
This move is part of a strategic ambition to simplify Ericsson’s organisational setup, enhance customer responsiveness, and strengthen local market accountability.
The newly created CU Saudi Arabia, which will serve all customers in the country, is one of five CUs established under the new structure; CU Saudi Arabia, CU Gulf, CU West and Southern Africa, CU Central and Eastern Africa, and CU MEA North. Each unit is designed to address local market needs with increased accountability and customer focus.
The broader reorganisation aims to optimise resources, accelerate time-to-market, and empower decision-making at the country level.
Håkan Cervell has more than 30 years of experience in the information communication technology (ICT) industry, bringing proven leadership, business development expertise, and a deep understanding of the region.
Since 2022, Cervell has served as the Head of Customer Unit Saudi Telecom Company (stc) for both Saudi Arabia and Egypt, where he played a pivotal role in fostering strong partnerships and advancing digital transformation initiatives.
Ericsson remains committed to accelerating digital transformation and supporting Saudi Arabia's journey toward becoming a global leader in connectivity and innovation.