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Apple Pay launches in Egypt

Apple Pay, Apple’s mobile payment and digital wallet service, officially launched in Egypt, marking a significant step in the nation’s digital payment evolution. Egyptian users can now make secure, contactless payments using Apple devices such as iPhones, Apple Watches, iPads, and Macs.

The initial rollout includes partnerships with major financial institutions, including the National Bank of Egypt, Banque Misr, and the Commercial International Bank (CIB), which have implemented card tokenization services to enable seamless transactions. Additional banks are expected to join the initiative in the coming weeks.

This launch follows the Central Bank of Egypt’s approval in February 2023 of regulations for payment card tokenization on electronic devices. It aligns with Egypt’s broader strategy to promote digital payments, reduce cash dependency, and transition to a digital economy. This initiative is complemented by the growth of mobile wallets and real-time payment networks across the country.

Apple Pay ensures secure in-person, online, and in-app transactions, using Face ID, Touch ID, or a device passcode for authentication, providing both privacy and convenience. As more banks adopt the service, Apple Pay is expected to further strengthen Egypt’s digital payment ecosystem and contribute to the country’s financial inclusion and digital transformation efforts.



Source: https://meatechwatch.com/2024/12/16/apple-pay-launches-in-egypt-advancing-the-countrys-digital-payment-transformation/

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