Comcast Technology Solutions (CTS) debuted its next-generation Cloud TV platform for broadcasters and video service providers across the globe. CTS' Cloud TV enables companies to deliver a complete multi-platform TV experience, both broadcast and OTT, delivered from the cloud via a managed 24x7 service—and backed by the combination of scale and reliability of Comcast Technology Solutions.
With the evolving economic pressures and opportunities facing the premium video industry, companies are seeking ways to simultaneously limit costs, reduce duplicative efforts, and monetize more effectively—all while delivering differentiated viewing experiences with the quality and uptime that today's viewers demand. In this new age of cloud TV, today's Tier 1 broadcasters, content owners, and distributors can rely upon the proven capabilities and resources of Comcast Technology Solutions to deliver on all these fronts.
CTS' Cloud TV provides a highly flexible and scalable framework to unify live linear TV, FAST Channel, SVOD, AVOD, and TVOD into blended experiences for viewers. CTS' Cloud TV provides centralized ingest, transcoding, and processing of live and on-demand video; metadata management; content protection and rights enforcement; advanced VideoAI™ applications; content recommendations; server-side and contextual advertising; commerce and subscription management; content delivery and OTT distribution; advanced analytics and insights; and a managed user experience for playout across connected devices and apps.