Saudi Arabia‘s Qiddiya has partnered with technology company Globant to provide an immersive and digitally connected experience across Qiddiya City.
Through the collaboration, Globant and Qiddiya Investment Company will transform Qiddiya City into “one of the world’s most immersive entertainment hubs”, via a press release.
Globant and Qiddiya will create a state-of-the-art digital ecosystem for Qiddiya City, the giga-project’s destination for entertainment, sports, and culture.
Named ‘Play Life Connected Experience’, the project will use artificial intelligence (AI), data analytics and cloud technology to provide a personalised experience at Qiddiya City.
Guests will be able to book events, manage their itineraries, discover new experiences and engage with the community.
Abdulrahman Alali, QIC’s chief technology officer, said the project “will not only enhance how visitors engage with our attractions but also set a new standard for digital integration in entertainment and tourism”.
“We are creating a destination that is both innovative and unforgettable, and this collaboration will help ensure that every visitor’s journey is personalized, seamless and truly unique,” he added.
Federico Pienovi, CEO and chief business officer of new markets at Globant, said: “We are not building a smart city; but creating an immersive, digitally connected experience that brings Qiddiya to life in ways that go beyond traditional entertainment.
Personalised experiences at Qiddiya City
“This is the future of how cities and people will interact, and we are thrilled to lead this transformation.”
Mamdouh Aldoubayan, managing director for MENA at Globant, said: “Projects like Qiddiya provide unparalleled opportunities to transfer our expertise in digital transformation and innovation especially in the entertainment industry to the new generation of Saudis.”
Qiddiya City is Qiddiya’s inaugural project, described as the world’s first purpose-built city dedicated to play.
It will house more than 400 tourist attractions and experiences, including the Aquarabia water park, Six Flags Qiddiya City, the world’s first Dragon Ball theme park, and a gaming and esports district.
Source: https://blooloop.com/immersive/news/qiddiya-city-globant-immersive-digital-ecosystem/