Netflix has launched a new marketing option that enables subscribers to share their favorite Netflix content scenes with third parties across mobile devices and social media.
Dubbed “Moments,” the option bowed on iOS devices Oct. 28 with the Android option to follow. Netflix is promoting the option with an “It’s so good” video on YouTube.
“With Moments, members can quickly bookmark a scene while watching on their phone, saving it directly to their My Netflix tab for easy access later. Members can also share their favorite scenes across platforms like Instagram and Facebook, creating a seamless way to engage with their favorite content and share it with friends,” read a Netflix post.
The move comes as Netflix attempts to re-create old-school water cooler moments of their series and movies as a way to retain and attract new subscribers while promoting original content. Netflix ended the most-recent fiscal period with 283 million paid memberships across 190 countries.