Zoho Corp., a leading global technology company, has announced significant growth in Egypt, achieving a 33% revenue increase and expanding its channel partner network by 23% since 2023. This success highlights the growing demand for Zoho’s comprehensive suite of business solutions in the Egyptian market.
At Zoholics Egypt, the company’s annual user conference, Zoho unveiled a strategic partnership with Fawry Business, Egypt’s leading e-payments provider. This collaboration will see Zoho allocate up to $35 million in wallet credits to support the digitalization of over 70,000 businesses within Fawry’s network.
“Egypt’s vibrant market, with its abundant talent and innovative ideas, presents a prime opportunity for businesses seeking to stay ahead of the curve,” said Hyther Nizam, President, Middle East and Africa (MEA) at Zoho. “Our products are ideally suited to help companies in Egypt drive efficiency, enhance customer experiences, and achieve sustainable growth.”
This partnership underscores Zoho’s commitment to “transnational localism,” a strategy that combines global reach with deep local understanding. By offering localized products, Arabic-supported apps, and tailored pricing plans, Zoho caters to the specific needs of Egyptian businesses.
“Zoho is committed to empowering businesses globally through digital transformation,” said Premanand Velumani, Associate Director, Strategic Growth, MEA at Zoho. “By partnering with Fawry in Egypt, we aim to take part in accelerating the nation’s digitalisation journey and equipping businesses with the tools they need to succeed.”
Through the partnership with Fawry, new Zoho customers will gain access to over 55 applications for nearly a year, utilizing the provided wallet credits. This initiative aims to lower the barriers to technology adoption and foster a more digitally advanced business landscape in Egypt.
“Fawry has always been at the forefront of advancing digital payment solutions for businesses in Egypt,” said Mohamed Kamel, Head of Business Development at Fawry. “Partnering with Zoho allows us to expand our commitment to supporting local businesses by equipping them with cutting-edge technological tools to enhance their operations and drive growth.”
This collaboration between Zoho and Fawry marks a significant step towards driving digital transformation in Egypt. By combining their expertise and resources, they are empowering local businesses to thrive in the digital economy and contribute to the country’s overall economic growth.Sources and related content