Hearst Networks UK has expanded its partnership with Sky Media, to launch local advertising for Sky History, Crime + Investigation, and Blaze in Ireland.
The expansion into Ireland builds on the long-term partnership between Hearst Networks UK and Sky Media, Sky’s advertising sales arm. With this partnership, Sky Media Ireland will handle ad sales in Ireland, selling commercial and advertising solutions for Hearst Networks UK in the Irish market.
Adrian Pilkington, COO EMEA and GM Northern Europe, Middle East and Africa at Hearst Networks UK, said: ‘’Hearst Networks UK continues to invest in new ways for audiences to access and enjoy our portfolio of premium factual channels. We’re excited to extend our partnership with Sky Media in Ireland with this new initiative and ongoing growth plans.”
Malcolm Murray, Sales Director at Sky Media, added: “We are thrilled to announce the expansion of our strategic partnership with Hearst Networks UK, offering Irish advertisers an even broader range of premium advertising opportunities. The addition of top factual and entertainment brands – Sky History, Crime + Investigation, and Bla?e – further strengthens our TV portfolio, delivering more high-quality choices for advertisers seeking to reach engaged audiences across Ireland.’’