In line with Saudi Arabia’s 94th National Day, Snap has launched a multi-brand augmented reality (AR) campaign called ‘Kingdom’s Lenscape’, aimed to bridge the gap between Snapchatters — the platform’s users — and advertisers through two AR solutions available through the Lens Explorer and carousel feature on Snapchat.
Through the first feature, called FAKH’AR’, brands will be afforded their own dedicated AR environment, where users can explore each brands’ contribution to the Kingdom’s progress in an immersive and interactive environment on Saudi National Day. The Saudi Investment Bank (SAIB), Laverne, and Alwaleed Philanthropies have been featured in this campaign. The FAKHAR solution will also allow users to envision themselves in the future of each brand using a GenAI inspired Lens.
The second solution, called K’AR‘AM, aims to reflect the spirit of generosity and patriotism on Saudi National Day, where brands will be able to offer deals that give back to the Saudi community within an augmented reality marketplace filled with exclusive offers and limited edition products. Ounass, Huda Beauty, NiceOne, Shahid, Spotify, Alwazn Almithaly, and Zyros will offer featured hero products as part of this campaign. Snap will allow users to browse and preview the brands’ products in real-time while transitioning to brand websites and apps, making it easier to purchase and celebrate the culture of gifting.
“This experience is more than just a digital activation — it’s an invitation to celebrate the culture of gifting that is central to Saudi National Day. We are tapping into the traditions and behaviors that define this special occasion. Kingdom’s Lenscape is designed to capture the essence of Saudi Arabia’s most important cultural moment, allowing Snap and our brand partners to be part of the celebration,” said Abdulla Alhammadi, Managing Director – KSA at Snap Inc.
According to Snap, 85 per cent of Saudis are expecting brands to inspire them with new products or ideas on Saudi National Day. The “Kingdom’s Lenscape” campaign will allow Snapchatters to do just that by engaging with iconic brands, learning about their stories, exploring exclusive offers, and discovering untold cultural narratives.
“Kingdom’s Lenscape exemplifies our ongoing commitment to support the vibrant community of Snapchatters, advertisers, and creators in the Kingdom by using the power of AR to bring the Kingdom’s stories to life, providing a unique platform for brands to connect with Snapchatters in a unique and meaningful way,” Alhammadi added.
With 22 million active monthly users in the Kingdom, Snapchat intends to showcase how it is deeply embedded in the Kingdom’s social fabric, and with the Kingdom’s Lenscape the platform aims to deliver interactive experiences that blend Saudi culture, tradition, and the future in a way that only AR can.
Source: https://campaignme.com/snap-launches-multi-brand-augmented-reality-campaign-for-saudi-national-day/