Farhan S Qureshi, Google’s Director for Pakistan, emphasized the significant long-term growth potential of the country’s app and gaming sector at the Google Think Apps 2024 event in Lahore. Addressing nearly 350 top developers from Pakistan, along with global and regional industry experts, Qureshi highlighted the importance of equipping developers with AI tools to drive innovation, growth, and sustainability in the rapidly expanding app industry.
This year’s Think Apps event, the largest of its kind in the industry, built on the success of the previous year by focusing on how AI is transforming game and app development. The event also showcased local and regional developers who have successfully leveraged Google’s AI solutions to create high-quality apps, achieve financial success, and build sustainable businesses.
Qureshi noted that several Pakistani studios, including Vyro.AI, Hazel Mobile, Games District, GeniTeam, and Finz Games, are leading the way in mobile app development. These companies are achieving millions of downloads daily, employing hundreds of locals, and attracting international attention.
According to the latest Economic Impact Report by Access Partnership, Pakistan’s focus on digital exports could result in an additional $6.6 billion in annual revenue by 2030, with the gaming and app industry identified as a key area for growth.
Despite a slight decline in overall app downloads in 2023, placing Pakistan 17th globally, the industry remains strong, marked by a 50 percent increase in in-app purchase (IAP) revenue and a 32 percent compound annual growth rate (CAGR) in global downloads of locally produced apps from 2018 to 2023.
Google emphasizes that success in the app industry requires a strategic and forward-looking approach, with AI playing a crucial role in driving future growth.