TOD, the subscription-based OTT platform from beIN Media Group, has entered into a multiyear strategic partnership with Iraqi digital platform 1001. This collaboration grants 1001 exclusive distribution rights for TOD packages in Iraq, significantly expanding TOD’s reach and engagement in the region.
Starting August 15th, 2024, 1001 subscribers will gain access to premium TOD offerings, including TOD Mobile, TOD, and TOD 4K packages, available as bundled add-on options. TOD users will also enjoy exclusive access to all beIN SPORTS programming via the TOD application. Additionally, 1001 will manage the exclusive distribution of TOD’s sports and entertainment content across B2B and corporate sectors, including telcos and ISPs.
“Partnering with 1001 allows us to strengthen our footprint in Iraq and cater to the growing demand for quality sports and entertainment content,” said John-Paul Mckerlie, VP of Marketing and Sales at TOD. “Our platform offers unparalleled access to live sports, blockbuster movies, and family-friendly programming. This partnership underscores our commitment to expanding our presence in MENA and delivering an exceptional viewing experience.”
Mohsen Khairaldin Garcia, Co-Founder and CEO of 1001, expressed his enthusiasm for the partnership, stating, “We are thrilled to collaborate with TOD, a leader in streaming technology. This partnership not only enhances our service offerings but also aligns with our vision of providing Iraqi audiences with top-tier entertainment and sports content. Together, we’re transforming the Iraqi entertainment landscape.”
Both TOD and 1001 are committed to combating piracy in the region by providing seamless access to high-quality content, enhancing the viewing experience for Iraqi audiences. This partnership combines 1001’s rich library of hyper-localized content with premium live sports and entertainment from TOD, offering a comprehensive entertainment solution tailored specifically for viewers in Iraq. Together, they aim to ensure fans can enjoy their favorite shows and live events without compromise, emphasizing the importance of legitimate streaming services in the digital era.